As an in-house designer at a non-profit, I was constantly tasked with creating eye-catching, high production value invitations for ritzy fundraisers while staying within a manageable budget. It gave me a chance to play with fun folds and hand-assembled extras, which added a feeling of luxury but stayed within a very stringent production budget.
We created segmented mailers to support each performance. Subscribers, new ticket acquisitions, and youth programs all received printed and electronic campaigns geared toward their unique interest in the upcoming performance.
These large format materials were created for various Pennsylvania Ballet campaigns, and were displayed on billboards, bus shelters, building banners, and in theater windows throughout downtown Philadelphia.