We began the discovery process with moodboards, collecting inspiration for three visual directions and color palettes.
After aligning on a visual direction, we explored several different logo options. The final mark needed to incorporate elements of Land to Market's parent brand, Savory Global, while communicating the concept of grassland regeneration.
The mark also needed to be adaptable enough to work as a single icon, the logo and wordmark, as well as a seal that would be affixed to ecological outcome verified products.
The final mark incorporated the wheat from the parent brand's logo into a "verified" checkmark that carried through the logo and the EOV seal.