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Cutfresh Organics Branding

Logo and packaging design for a friend's organic farm. 

The Challenge

The Challenge

A friend challenged me to design a logo for his organic farm. He wanted to represent the growing process from seed to stalk. The final design needed to be simple enough to translate into single color for packaging, but engaging enough to be used as a pattern on farmers' market tote bags and other printed materials.

The Process

The Process

This was a fairly low key project, but it still featured a discovery phase, initial design concepts, and iterations. The original concepts were based off of the idea of seed to harvest for various crops: corn, tomatoes, and greens.

  Playing with color and pattern options for the top two logo options

Playing with color and pattern options for the top two logo options

The Solution

The Solution

The final logo showcases the field and crop and translates well across print materials, boxes, labels, farmer's market totes, etc...

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Project Team

Project Team

Design, Client Management, Production: Julia Renn

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