Develop a name and brand identity for an adtech startup that provides brands a way to directly interact with their consumers on social media during relevant moments. We took complex business concept and turned it into a simple, descriptive name and logo in a really quick timeline.
Because of the quick timeline, the first thing the copy team did was get alignment on the name. Then the design team jumped in, created a variety of icons and wordmarks, and approached the client for feedback on all the pieces. Through this exercise, we nailed down direction for the iconography and typography.
Next, we explored icon and type combinations, created custom letterforms, and added taglines into the mix.
Once we had an approved logo, we explored a multitude of color combinations and provided examples of each palette.
Final deliverables included a graphic system that was simple enough to be implemented by AdReply's junior designer, a powerpoint template for them to use when pitching new business, and over 90 logo assets in all color and arrangement permutations.